Limits for the CRM Application and the Open Options

Due to the lack of coherence in the activities of enterprises, by 2004 the early age of CRM service providers will increase in terms of system integration and coordination of implementation projects. By this period, 75% of free crm app projects will be implemented with the involvement of an external service provider.

The Right Company

In most companies, traditional sales channels still account for about 95% of the turnover, while electronic sales account for no more than 2%. Investments in building CRM systems will be aimed at improving the efficiency of these channels. When it comes to the crm for higher education the process is the same now.

The Functionality

In terms of functionality, the implementation of CRM systems gives priority to the processes of optimizing sales and customer service. With the spread of operating software (contact management), the demand for analytical capabilities of systems, such as marketing analytics (analysis of consumer profiles, modeling of consumer behavior, planning advertising campaigns, etc.) and integration with the back office will grow.

Setting up a customer relationship management system at the enterprise

CRM is useful for those enterprises in which personal sales are one of the main sales channels, and each employee in the sales department has from 25 to 3000 potential buyers.

  • Foreign practice has proved that sales efficiency increases many times if the company uses a unified sales technology that regulates all procedures and rules for working with customers and applies tools that ensure the accumulation and analysis of all information related to customer interactions.
  • A classic mistake is considering CRM only as a project but introducing IT technology and underestimating the role of proper organization of business processes and changing the cultural environment of an organization. The main question that companies must answer is what needs to be done to ensure that our business processes comply with CRM principles. The crm applications comparison comes up essential now.

Main steps

The implementation of the CRM strategy often requires a decisive review of the nature of the company so that the buyer’s interests are paramount. The transition from product orientation to customer orientation is often very difficult. To carry out such a transition, six main management steps must be taken:

Determine what benefits the company is going to learn from the implementation of CRM. Define goals in terms of customer profitability, business performance indicators.Analyze the information flows of the front and back office, providing information about consumers.

Define the information necessary to identify the needs and expectations of the buyer. Investments in CRM should be based on clearly identified business needs.


Make the necessary changes to introduce a new culture of customer relations in the organization. Creating a corporate culture that focuses on the client should be part of the organization’s strategic plan.

Jennifer Winget

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