Fleet graphics on mixed-vehicle fleets are very effective

The State of Electric Vehicle Adoption in the U.S. - Bloomberg

The role both commercial and fleet vehicles play for brands today goes far beyond transportation and delivery of products. The fleet has evolved into a powerful medium for branding that captures attention and makes an impact, whether standing still or on the move.

You’re designing your vehicle wrap to cover different types of vehicles, aren’t you? What do you think of this idea? Is it good or bad? It doesn’t matter how many vehicles you have in your fleet, having a variety of different types is a good thing for your fleet graphics.

The most important thing is that all your vehicles look the same! Then what are some ways in which a mix-matched fleet can be just as effective as a uniform fleet?

It’s affordable in the first place

The less money you spend, the more you will be able to use the vehicles you have. Clearly, replacing the one-of-a-kind vehicles is the alternative to selling them. This is not ideal. It’s probably a better idea to wrap all your vehicles, even if your estimator’s car is a sedan, if you have a fleet of service vans.

It gives the appearance of a larger fleet

It is generally believed that a mixed vehicle fleet indicates a larger business. Customers may assume your business is much larger than it already is if they see a few different types of vehicles wrapped in professional graphics. There are many uses for different vehicles, such as estimators, service technicians, emergency services, and management, to name a few.

There is no worse vehicle wrap than a mixed fleet wrap

Could you wait until you have a more uniform fleet before you wrap your vehicles? A fleet that is not wrapped poses much more risk than any misperceptions about mixed-vehicle fleet wrap. Each day, between 30,000 and 80,000 people see an average vehicle. How could you wait to take advantage of that exposure?

Any vehicle can be wrapped with vehicle wraps

One of the most common questions is: will my vehicle wrap be able to be applied to another type of vehicle? The answer to this question is yes. When done correctly, vehicle wrap designs can be tailored to fit practically any type of vehicle! When considering the design for use in mixed fleets, one must examine whether it was crafted with this purpose in mind. Almost all quality fleet graphics companies are aware their clients will have different types of vehicles over time, but it is always a good idea to mention it.

Wrapping is more fun when you get to do it!

Some companies wrap their service vans, but their estimator vehicles remain untouched. If you look at the points above, hopefully you feel more confident about wrapping more of your fleet. In the end, the more vehicles you wrap for your company, the more exposure you will have. You should consider this especially if you are trying to create brand awareness locally. To know more about the fleet graphics click here to read more.

Jennifer Winget

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