The psychology behind why the product sampling program works?

Product Sampling: The Research Behind the Results


Product Sampling is when companies raise the word about their product by letting customers examine it before purchasing it under the Product sampling program. With product sampling, you offer free samples of your new products to your targeted audience to obtain traffic and consciousness.

Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it under dry sampling. With product sampling, you give free samples of your new products to your targeted audience to gain traffic and brand awareness.


Samplrr assists brands with customized business techniques to generate product awareness of new and current products to have a broader reach within the aimed audience.

As a Product Sampling Agency, Sampler introduces a unique mixture of technology, strategic center group sampling, and accomplished marketing professionals to associate with potential customers through approximated activations. We help raise new products in the market and collect valuable customer reviews.

The psychology behind why the product sampling program works

Product sampling can change the opinion of your brand.

A 2004 study issued in the Journal of Retailing measured the effect of product sampling on customers’ opinions of a brand. The outcomes showed that users who sampled a product before buying it perceived the said brand as of higher quality than those that did not provide product sampling.

Another 2007 survey in north Africa also closed that running a product sampling campaign positively affects the brand image on both appreciable and negligible metrics under the Product sampling program. Therefore, simply by having a product sampling movement, you show that you are satisfied with your product, and it instantly puts it higher in the minds of buyers who look for good qualities under dry sampling.

Product sampling plays on the availability of individualism.

The availability of individualism is a mental shortcut that becomes useful when we want to assess a topic, a concept, or an item. We tend to remember what is available to us and what we have experienced firsthand under the Product sampling program. Our brains think that whatever we cannot forget is essential.

By declaring free samples, you capitalize on this brain bias. Free samples make your brand available and essential, and historic for buyers. And when buyers want to select between different brands, they choose the one they remember first.

Product sampling leverages the anchoring result.

Anchoring is another consequent bias that makes us rely too heavily on the first piece of information we are given about a topic under the Product sampling program. The buyer’s first information about a product plays a vital role in decision-making.

When a brand provides free samples, the first information conveyed to buyers is, “Try me out, no attachment! that’s how good I am”. Product sampling makes buyers create a personal relationship with the product, and the anchoring result makes them assess that relationship above all information later on.

Product sampling uses zero-risk bias.

Certainty results or zero risk bias is another brain bias that makes us favor paths seemingly with zero risks. The buyer admires this exploration of zero risk, especially regarding new products under dry sampling. Free samples let buyers examine your product with zero risk or commitment.

Product sampling is in adjustment with the endowment result.

The endowment result is yet another cognitive bias that assigns us more value to buying things. By providing free samples of your products to customers, you create a sense of ownership and give more value to your product in their brains by extending the Product sampling program.

One strange thing about the endowment result is that people tend to pay more to keep what they have than to attain something new. 

Product sampling taps into our appetency to return favors.

People naturally desire to treat others well, pay back their debt and return favors. We want to repay kindness with kindness and a slap in the face with another slap in the face! 

The techniques of product sampling:

Risk Dissatisfaction:

It is an advantageous situation for customers. They can examine new products without purchasing or successively under the Product sampling program.


By announcing free products, users feel obligated under dry sampling. They will feel the ambition to respond to it in the future.


With product samples, consumers find the chance to smell, taste, and generally experience the product under the Product sampling program.

While discussing product sampling, Samplrr is a performance-driven product sampling, customer arrangement, and strategic alliance agency.

Benefits of Product Sampling:

  • It presents considerable traffic towards the product.
  • It gives immediate detail about what consumers think about it, which is excellent for development purposes.
  • It makes the person-to-person link with the consumer and therefore sets up foundations of perseverance.

Product sampling may be the most successful sales promotion scheme for consumers to try a new product. However, it can be one of the most expensive. Producing sample-sized products and paying for the sample distribution process adds up fast under dry sampling. You must plan your sampling campaign carefully to get the most from it.

Jennifer Winget

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